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Keywords: Meme marketing
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (7): 950–963.
Published: 03 June 2026
...Christopher Vardeman Purpose Young consumers increasingly encounter branded memes within participatory digital environments that prioritize authenticity yet remain saturated with commercial messaging. This study aims to examine how brands make persuasion culturally acceptable in meme marketing...
