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Keywords: Merchandising
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2006) 7 (1): 43–53.
Published: 01 January 2006
...Elizabeth Booth; Deborah Hayes Reviews the growth in branded licensed merchandise for children inspired by books: literary fiction is an art form which has always had a close relationship with the market, and the full commercial value of children’s books lies in the potential for interpreting...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2006) 7 (1): 29–33.
Published: 01 January 2006
... the appeal of Pixar’s smash hit film “The Incredibles” to create an integrated Happy Meals promotion spanning a diverse audience of children and young adults. © Emerald Group Publishing Limited 2005 Children (Age groups) Marketing Licensing Merchandising LICENSING Licence to thrill...
Journal Articles
International Journal of Advertising and Marketing to Children (2002) 3 (2): 63–68.
Published: 01 March 2002
... and commercial programming. Points to the growth of merchandising in children’s programming, and to the high revenues obtainable from this; these can far exceed that from advertising alone. Argues that children’s programming has increased enormously in the last decade, except in countries where advertising has...
