...Monica D. Hernandez Purpose The purpose of this paper is to examine the factors contributing to positive attitudes toward advergames among later elementary school children in Mexico. Design/methodology/approach Data collection was conducted via experiments in an elementary school computer lab...

... LEGAL BRIEFING Advertising to children in Mexico Roberto Arochi, Karl H. Tessmann and Oliver Galindo from Arochi, Marroquin & Lindner, SC, describe the legal environment in Mexico U NDERAGE CONSUMERS and other susceptible groups of society are subject to special protection in Mexican law. The Federal...