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Keywords: Microcredit
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2015) 16 (2): 189–207.
Published: 15 June 2015
...Charles Jebarajakirthy; Antonio C. Lobo Purpose – This study aims to direct war-affected youth’s self-identity towards microcredit. Youth is an important life stage for individuals’ self-identity formation. Features, labels and meanings associated with products can influence youth’s self-identity...
