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Keywords: Minecraft
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (4): 500–512.
Published: 02 June 2023
... and materials, including PlayDoh, LEGO and most innovatively, Minecraft. Findings The study found the researcher’s projected role, and children’s interpretation of this, impacted the power relations in the interviews. A consistent projection was challenging however, and it was necessary for the researcher...
