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Keywords: Mobile application
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Journal Articles
Pure and suggestive impulse buying in mobile shopping app: shopping pattern of young consumers
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (6): 824–850.
Published: 10 July 2024
... behaviour. Priyanka Gupta can be contacted at: priyanka.fpm2015@iimraipur.ac.in 21 11 2023 22 02 2024 25 04 2024 28 04 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Mobile application Pure impulse buying behaviour...
Journal Articles
Do gamified elements affect young people’s use behaviour on consumption-related mobile applications?
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (3): 368–386.
Published: 10 February 2021
...Edmund Wut; Peggy Ng; Ka Shing Wilson Leung; Daisy Lee Purpose This study aims to investigate whether gamified elements affect the use behaviour of young people (between age 12 and 25 years) on consumption-related mobile applications. Design/methodology/approach A survey was conducted on 151...
