... Group Publishing Limited 2011 Young consumers Adolescents Self esteem Mobile communication systems M‐bullying Well‐being Gender The pervasive adoption of mobile phone technology has yielded new insights into the nature of social interaction among young people. Despite...

... II). To meet our second research objective we calculated the means and standard deviations of the cell phone behavioral factors as well as the gender differences (Table III). Finland Undergraduates Young consumers Consumer behaviour Mobile communication systems Cell phone behaviors Gender...

... to the field by adding new investigation in this new target segment of smartphone users. © Emerald Group Publishing Limited 2011 Mobile technology Influence Convenience Social needs Dependency Purchase behaviour University students Smartphones Mobile communication systems Students Malaysia...

... mobile phone bill. SMS is the most highly ranked use for mobiles, followed closely by voice calls. Use of the phone for subscriptions, video calls, and downloads was consistently ranked well below SMS and voice calling. Mobile communication systems Cordless telephone systems Marketing strategy...

... for proposing that: H2. Tweens show low loyalty towards their mobile phone brand. Children (age groups) Customer satisfaction Brand loyalty Mobile communication systems Recently, tweens' influence on decisions regarding household purchases has grown (Siegel et al., 2004...

... all providing multiple functionality – games, music, video, phone, web – in one package like digital age Swiss Army knives. User studies Mobile communication systems Children (age groups) Has there ever been a product like the mobile phone? All around the developed and, increasingly...

... and financial aspects. © Emerald Group Publishing Limited 2006 Mobile communication systems Youth Marketing Magazines Databases MOBILE MARKETING Mobile marketing Mobile phones are an ubiquitous method of communication and status symbol for young people, Fiona Jenkins from Emap youth magazines...

... offering 23 TV channels over mobile phones in France. Barbie Clarke YOUNG CONSUMERS Quarter 2 2005 13 Mobile communication systems Marketing communications Young adults ...

..., and like to modify and personalise it, using for instance decoration or ringtones. Outlines the work of mobileYouth 2002, a study of 13 significant mobile phone markets worldwide, and the prospects for prepaid mobile phones. © MCB UP Limited 2002 Mobile communication systems Youth Marketing...

... Fox’s promotion of “Planet of the Apes” to Vodafone’s consumer base; the Golden Wonder promotion in April 2002 by marketing agency Triangle, using voice recognition; and Sony MiniDisc’s use of text messaging. © MCB UP Limited 2002 Youth Marketing Mobile communication systems Mobile...