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Keywords: Mobile phone ownership
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (4): 645–664.
Published: 16 May 2025
... in Spain. It also explores the moderating effects of mobile phone ownership and advertising exposure on these relationships. Design/methodology/approach A survey was conducted with a representative sample of 1,070 Spanish children aged 10–14. The direct and moderated effects of the message attributes...
