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Keywords: Mobile technology
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Journal Articles
Dependency on smartphone and the impact on purchase behaviour
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (3): 193–203.
Published: 30 August 2011
... to the field by adding new investigation in this new target segment of smartphone users. © Emerald Group Publishing Limited 2011 Mobile technology Influence Convenience Social needs Dependency Purchase behaviour University students Smartphones Mobile communication systems Students Malaysia...
