Keywords: Moderated mediation
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (2): 247–269.
Published: 08 January 2025
... Online buying intention Perceived risk Choice process satisfaction Self-efficacy Moderated mediation E-commerce, specifically in the retail space has witnessed a phenomenal growth in recent times (Center for Retail Research, 2020). The stupendous growth has led to an unprecedented spurt...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (4): 392–406.
Published: 16 November 2012
...' experience of the taste, mood and health of infused drinks using the moderated mediation method. Design/methodology/approach Using quota sampling, the data were collected from three faculties in a private university. The conceptual model was developed using structural equation modelling (SEM). The model...

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