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Keywords: Moderating factor
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (1): 53–71.
Published: 09 July 2021
.... SEM Intention Social commerce Impulsive buying Moderating factor Youngster Social commerce (SC) is currently one of the popular platforms used by several micro, small and medium enterprises (MSME) to promote goods and services as well as establish a customer–client relationship to boost...
