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Keywords: Moderating factor
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Journal Articles
The impact of personality trait and social experience on youngsters’ intention to purchase impulsively from social commerce platforms
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (1): 53–71.
Published: 09 July 2021
... Limited 2021 Emerald Publishing Limited Licensed re-use rights only SEM Intention Social commerce Impulsive buying Moderating factor Youngster Social commerce (SC) is currently one of the popular platforms used by several micro, small and medium enterprises (MSME) to promote goods...
