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Keywords: Money salience
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (4): 329–336.
Published: 16 November 2012
... assigned to one of two groups. The treatment group's questionnaire had the image of a $100 bill at the bottom of the first page. The analyses consisted of two separate ANOVAs to test the study's hypotheses. Findings The initial ANOVA analysis investigates the impact of money salience and gender...

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