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Keywords: Morocco
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (3): 224–241.
Published: 24 August 2012
... the impact of culture on mobile commerce adoption. Design/methodology/approach Five hundred and thirty randomly distributed questionnaires in six tertiary education institutions in Kazakhstan, Morocco and Singapore were used. Multivariate analysis of variance was conducted using SPSS and structural...
