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Keywords: Multi‐Channel
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Journal Articles
International Journal of Advertising and Marketing to Children (2000) 1 (4): 291–302.
Published: 01 January 2000
.... This is the first set of findings published on digital kids in the United Kingdom as it pre‐dates all audience measurement systems. © MCB UP Limited 2000 Digital Channel Loyalty Brand Loyalty Viewer Segmentation Multi‐Channel Digital Kids - Navigating & Making Sense of Choice Keywords: Digital...
