...Pete Nuttall Purpose This paper seeks to understand the significance and role that music plays in adolescent socialization with a view to developing better segmentation and targeting of this fickle and demanding group of consumers. Design/methodology/approach The study adopts a qualitative...

...John Oliver Purpose The importance of music in the advertising industry has been long established and is well known to induce consumer emotion, enjoyment, attention and recall. This research aims to develop this positive association theme by investigating whether the type of music played in studio...

...Bryan Scott Examines the relationships between popular music and youth in contemporary Britain. Argues that in the last decade the pop music charts have become increasingly diverse and fleeting, also that various non‐chart genres now appear to be favoured by young people. Discusses the growing...