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Keywords: Music industry
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2006) 7 (2): 36–43.
Published: 01 March 2006
... that brands must empower young people as evolving consumers and allow them to choose what is natural for them, rather than attempting to impose choices on them. Brands Youth Market segmentation Classification Music industry © Emerald Group Publishing Limited 2006 FOCUS 13 24 Common...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2006) 7 (2): 30–35.
Published: 01 March 2006
..., and warns the music industry against attempting to stamp out downloads: instead, use young people’s curiosity and communicativeness to let them follow and recommend music that they have heard. © Emerald Group Publishing Limited 2006 Singapore Youth Marketing Advertising Music industry...
