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Keywords: Naturalness
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (3): 296–309.
Published: 11 July 2018
...Sidse Schoubye Andersen; Lotte Holm Purpose This paper aims to present an analysis of the various dimensions of naturalness that shape the consumption practices of parents with young children. Design/methodology/approach The study builds on semi-structured interviews with 17 mothers...
