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Keywords: Need for approval
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Journal Articles
How Korean youth meet their need for approval while posting luxury goods on Instagram?
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Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (4): 629–644.
Published: 27 May 2025
...Juha Park; Jaehoon Chun Purpose The purpose of this study is to examine how youth’s need for approval can be fulfilled by their luxury consumption and Instagram posting behavior. Design/methodology/approach Semi-structured interviews were conducted with 26 Korean youth aged 14–24 years...
