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Keywords: Negotiation
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Journal Articles
International Journal of Advertising and Marketing to Children (2000) 2 (3): 205–209.
Published: 01 April 2000
... Contract” because in effect your brand must negotiate with the kid and/or give the kid leverage so he can negotiate with his parents. © MCB UP Limited 2000 Chinese Kids Negotiation Advertising attention K e y w o r d s : Chinese Kids, Negotiation, Advertising attention Terry O'Hanlon, Grey...
