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Keywords: Net Generation
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Journal Articles
It's Always Christmas in Media Town
Available to Purchase
International Journal of Advertising and Marketing to Children (2001) 2 (4): 273–279.
Published: 01 January 2001
... of course includes the Ads. The Internet will become more important to this target market as penetration increases and broadband delivery becomes the affordable norm. But using Ad Banners to do the job alone will not suffice in today's Net Generation Culture. This article discusses the key issues...
Journal Articles
Marketing Toys On The Internet — It's Child's Play! Or Is It?
Available to Purchase
International Journal of Advertising and Marketing to Children (1999) 1 (3): 177–179.
Published: 01 March 1999
... to show the way forward. Marketing Toys On The Internet Keywords: Internet, Youth Research Group, Toys, Net Generation, Internet Marketing Marketing Toys On The Internet It's Child's Play! Or Is It? Received: 14th September 1999 Harvey Linke Worksites End House 21 Slave Hill Haddenham Buckinghamshire...
