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Keywords: Netnographic research
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Journal Articles
Deconstructing Emo lifestyle and aesthetics: a netnographic research
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (4): 351–359.
Published: 15 November 2013
.... Ariela Mortara can be contacted at: ariela.mortara@iulm.it © Emerald Group Publishing Limited 2013 Lifestyles Emo subculture Netnographic research The Emo subculture, a post-punk movement, develops in the late eighties and is characterised by a do-it-yourself approach (DIY...
