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Keywords: New Zealand
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (2): 112–121.
Published: 07 June 2013
...Andrew G. Parsons; Nicola Stephenson Purpose The excessive consumption of alcohol by young people is a current and controversial issue in New Zealand (NZ) and Australia. The literature suggests that such consumption is an accepted social norm, and that young people deliberately drink to reach...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2009) 10 (2): 120–132.
Published: 12 June 2009
.../methodology/approach University students from the People's Republic of China (PRC) in New Zealand were surveyed with an instrument based on Schwartz's “Values survey” and the understanding that cultural values are a powerful force shaping consumers' motivations, lifestyles and product choices. A central...
Journal Articles
International Journal of Advertising and Marketing to Children (2001) 2 (4): 259–271.
Published: 01 January 2001
...Lynne Eagle; Anne de Bruin This paper is intended to inform debate regarding proposed restrictions on advertising to children, particularly in New Zealand. It reviews the literature and arguments for and against such restrictions and attempts to establish whether these restrictions are likely...
