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Keywords: Newspapers
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2006) 7 (2): 22–29.
Published: 01 March 2006
...Katharine King Characterises modern young people as adventurous, high‐tech and time‐poor, and reviews how media and brands are attempting to evolve to match the needs of this market. Focuses on how the UK’s fourth largest daily national newspaper “Metro” has designed itself to fit the urban 18‐24...
