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Keywords: Non-deceptive counterfeiting
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (1): 84–108.
Published: 23 October 2023
... Licensed re-use rights only Non-deceptive counterfeiting Young consumer Online counterfeit purchase behaviour Perceived anonymity Moral disengagement Counterfeiting is a critical economic and social malady that poses a threat to any business, brand and society at large. Although its...
