Skip to Main Content
Keywords: Norms
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2015) 16 (1): 36–49.
Published: 20 April 2015
...). This study uses attitude theory (Ajzen, 2001), norm theory (Cialdini et al., 1990 ; Donald and Cooper, 2001) and theories about mere exposure (Zajonc, 1968) to explain the intervention as a social learning process. Parents are usually considered to be the most important agents who influence...

or Create an Account

Close Modal
Close Modal