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Keywords: Omni-channel retailing
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (2): 193–210.
Published: 22 October 2019
...Manu Sharma; Manish Gupta; Sudhanshu Joshi Purpose The purpose of the study is twofold. The first objective is to identify adoption barriers (AdoBs) in engaging young consumers in the Omni-channel retailing (OCR). The second objective is to develop interrelationship among identified AdoBs...
