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Keywords: Online influencers
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (2): 169–184.
Published: 22 February 2021
... scholars and industry practitioners into the phenomenon of online DIY celebrities. Some studies by market research agencies such as Daxue Consulting classify online influencers into concrete categories such as stars, bloggers and Internet celebrities in the Chinese context according to their popularity...
