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Keywords: Online promotion
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (1): 67–86.
Published: 07 October 2025
...Ana Brochado; Anastasiia Shynkarenko Purpose Online businesses are actively leveraging the powers of time scarcity aiming to increase engagement and boost sales. This study aims to explore how time-limited online promotions influence the purchasing behavior of a digitally savvy Generation Z...
