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Keywords: Online purchase intention
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (3): 288–308.
Published: 14 March 2023
... have a positive effect on social media purchase behavior. Practical implications This study provides insights and implications for social commerce marketers and sheds light on the determinants of online purchase intentions of young consumers during the COVID-19 pandemic. Originality/value...

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