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Keywords: Online reviews
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (4): 406–426.
Published: 19 April 2023
... impact online impulsive buying, price value and online reviews had no significant effect on online impulsive purchases. The importance–performance matrix also suggests that the fear of missing out is the most important factor leading to online impulsive buying, followed by hedonic shopping motivation...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (1): 131–151.
Published: 20 September 2019
...Jason M. Riley; Richard Klein Purpose The purpose of this study is to understand consumers’ use of online retail channels. This study examines how tracking capabilities, delivery speed, trust, logistics carriers’ reputation, people important to the consumer and online reviews influence Millennials...
