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Keywords: Online shopping
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (2): 137–153.
Published: 01 October 2019
...Musarrat Shaheen; Farrah Zeba; Namrata Chatterjee; Raveesh Krishnankutty Purpose Electronic commerce (e-commerce) is growing rapidly and the e-retailers are finding it pertinent to enhance customers’ online shopping experiences and engage them with e-commerce portals. Against this backdrop...
