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Keywords: Opinion leader
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (6): 856–872.
Published: 29 May 2026
... Influencer marketing Opinion leader Parasocial relationship Regret Stress Teenager Wishful identification Bundesministerium für Umwelt, Naturschutz, nukleare Sicherheit und Verbraucherschutz No. 28V1505B21 This study is supported by Bundesministerium für Umwelt, Naturschutz, nukleare...
Includes: Supplementary data
