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Keywords: Opportunities
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Journal Articles
Online environments in children’s everyday lives: children’s, parents’ and teachers’ points of view
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2015) 16 (1): 3–16.
Published: 20 April 2015
... opportunities and risks of the online environments for children. The research questions are: how do children, parents and teachers experience the effect of online environments on children’s everyday lives, what opportunities and risks for children are noticed in online environments and what similarities...
Journal Articles
You Can't Market Hot Beverages to Children
Available to Purchase
International Journal of Advertising and Marketing to Children (1999) 1 (1): 25–28.
Published: 01 January 1999
... an important market sector, one which requires an intellectual approach equal to any other demographic group. Finally we want to show the potential for child focused marketing in this area. © MCB UP Limited 1999 Marketplace Childland Opportunities You Can't Market Hot Beverages to Children...
