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Keywords: Parental attitudes
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Journal Articles
Parental awareness of new online advertising techniques targeting children: an exploratory study of American parents
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (2): 290–305.
Published: 20 May 2021
... parental attitudes and their views about the ethical appropriateness of these advertising techniques (Daems, 2018). Yet, this study did not examine what parents knew about these tactics and was limited to parents in one country in Western Europe. Therefore, this exploratory study extends this research...
Journal Articles
Environmentally friendly parenting: are cloth nappies a step too far?
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Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (1): 5–19.
Published: 09 March 2012
...Louise F. Pendry; Avril J. Mewse; Carole B. Burgoyne Purpose The present research aims to investigate parental attitudes towards using either cloth or disposable nappies, to better understand whether and how pro‐cloth initiatives might impact parental decisions. Design/methodology/approach...
