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Keywords: Parental knowledge
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Journal Articles
Parental awareness of new online advertising techniques targeting children: an exploratory study of American parents
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (2): 290–305.
Published: 20 May 2021
...@email.arizona.edu 30 12 2020 09 02 2021 19 02 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Online advertising Exploratory study New media advertising Parental attitudes Parental knowledge Children in the USA are vital...
