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Keywords: Parenthood
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (6): 953–968.
Published: 17 July 2024
... Other media and children Parenthood Finance apps Children’s finance apps seek to promote financial literacy and ensure children’s purchasing power through features such as chore or allowance payments. Yet, when the development of children’s financial literacy is shaped by finance apps...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (3): 362–381.
Published: 22 December 2021
... is to validate their study findings to see if the results remain the same (the stability of the measurement scale) or they may change with a different targeted population (e.g. children) of the study. Quantitative methods Parenthood Online media Other media and children Ducoffe’s advertising model Pop...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (2)
Published: 14 June 2019
... 02 2019 06 04 2019 07 04 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Childhood studies Parenthood Online media Other media and children Given the sensitivities of research with families (together...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2017) 18 (2): 121–140.
Published: 19 June 2017
... Parenthood Perception of media messages The mass media plays a significant role in human life and society. Their position has not declined in the postmodern period wherein digital technologies have created competitive communication tools and environments – social networks (Kadushin, 2012...
