...Zhen Li; Soochan Choi; Jeffrey Yi-Lin Forrest Purpose The purpose of this paper is to examine the effect of peer pressure on joint consumption decisions among emerging adults. Building on prospect theory and characteristics of emerging adulthood, the authors propose that influence from peers (i.e...

.... The process of thematic analysis resulted in several identified themes that influenced young consumers’ eating habits. Findings Extrapersonal factors compromised: education, peer pressure, parenting, availability and social media; and intrapersonal factors included: health consciousness, taste preferences...

...Luciana A. Gil; Abhishek Dwivedi; Lester W. Johnson Purpose Peer pressure and popularity are important issues for teenagers, potentially affecting teenagers’ attitudes toward luxury products. In turn, peer pressure and popularity can potentially be affected by self-concept clarity (how clearly...

...Teresa Sofia Castro; António José Osório Purpose – Family, media and peer pressure seem to influence adolescent development activating the perception and internalisation of thin ideals that may trigger dieting, bingeing and other self-harming disorders. The proliferation of problematic online...