... of perceived anonymity (PA) and moral disengagement (MD) on OCPB were also observed and validated. Research limitations/implications The study examined the critical factors and their linkages while building upon a structural framework on OCPB, keeping India as a representative sample. The proposed...

... those that enable consumer engagement. Accordingly, extrinsic factors of social media experiences (SMEs), subjective norms (SN), perceived anonymity (PA) and perceived credibility (PC) trigger previously engaged consumers to terminate their interactions with the brand on social media. Design...