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Keywords: Perceived arousal
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Journal Articles
Breaking the clock: rethinking time-scarcity promotions for Gen Z online consumers
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (1): 67–86.
Published: 07 October 2025
... 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Time scarcity Online promotion Consumer behavior Perceived arousal Purchase intention Gen Z Scarcity promotion is a marketing strategy that is based on the fundamental psychological...
