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Keywords: Perceived control
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (1): 130–150.
Published: 20 October 2025
..., with perceived control and emotional experience examined as mediators. In the second phase, a secondorder structural equation model was constructed, integrating uses and gratifications motivations with users’ attitudes, emotions, and cognitions, to systematically assess the determinants of livestreaming...
