... perceived quality, and warmth-driven perceptions, which shape adoption via trust. This research examines the moderating role of artificial intelligence ( AI ) influencers across these pathways, offering a unique perspective on how AI can enhance the perceived competence and warmth of electric cars...

... and extrinsic parameters are the most and least associated with cosmetic products’ quality by young and older Chinese consumers. It also inquiries about how other selected factors (e.g. type of store, store’s trade name, the use of influencers, etc.) contribute to the perceived quality of cosmetic products...

...Catherine Qian Ying Soh; Sajad Rezaei; Man-Li Gu Purpose The purpose of this study is to investigate the structural relationships between brand consciousness, perceived quality, social influences, traits of vanity, the need for uniqueness (i.e. antecedents), Generation Y purchase intentions...