... is significantly predicted by subjective norm and financial trust. Also, this study reveals that the relationship between risky borrowing intention and actualized risky borrowing behavior is negatively moderated by risky borrowing perceived risk – but not by risky borrowing perceived complexity. Practical...

... the conceptual model, which was conceived using the theories of planned behavior, expectation disconfirmation, along with a few seminal works of consumer behavior and psychology. Findings The results show perceived risk to be a mediator to a buyer’s online buying intention and shopping cart abandonment...