Keywords: Perceived social isolation
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Young adults’ perceived social isolation and e-impulse buying on social commerce platforms: linking roles of perceived stress and hedonic browsing

Felicito Angeles Jabutay, Tan Limpachote
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (6): 807–823.
https://doi.org/10.1108/YC-11-2023-1910
Published: 15 May 2024
...Felicito Angeles Jabutay; Tan Limpachote Purpose This paper aims to explore the pathways connecting perceived social isolation, perceived stress, hedonic browsing and e-impulse buying in social commerce. Design/methodology/approach A theoretical model was proposed. Data from 394 young adults...
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