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Keywords: Perceived trust
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (6): 969–989.
Published: 10 July 2024
... for social sciences (SPSS) and partial least squares structural equation modeling (PLS-SEM). Findings The findings revealed that optimism, innovativeness and discomfort significantly influence perceived trust, while optimism, insecurity and perceived trust significantly influence perceived usefulness...
