Keywords: Perception
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (4): 381–405.
Published: 19 April 2023
... Limited 2023 Emerald Publishing Limited Licensed re-use rights only Perception Attitude Cannabis (plant genus) THC (tetrahydrocannabinol) CBD (cannabidiol) Infused drink Cannabinoids (active constituents of cannabis) Marijuana (“weed” product of cannabis plant) Currently, the two...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (2): 147–160.
Published: 08 June 2012
...Susan Brudvig; Shaheen Borna Purpose The purpose of this paper is to examine the effect of pediatricians' obesity and gender on children's perceptions of physicians. In particular, to examine the extent and direction of obesity and gender on children's perceptions of likability, expertise...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2010) 11 (3): 215–225.
Published: 31 August 2010
... Risk assessment Insurance Perception Young adults Several studies support the existence of a general phenomenon of risk acculturation, a diminishment of perceived risk in an activity as one's experience in the activity increases. This was first reported in a longitudinal study of skydivers...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2009) 10 (3): 248–255.
Published: 28 August 2009
... Mello, 2005 ; Fournier and Guiry, 1993). Jenniina Halkoaho can be contacted at: jenniina.halkoaho@uwasa.fi © Emerald Group Publishing Limited 2009 Christmas Children (age groups) Perception What better describes and expresses western society and consumer culture than...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2008) 9 (1): 49–59.
Published: 14 March 2008
... because it works against interpersonal relationships and it is negatively associated with happiness and subjective perceptions of well being (Kasser, 2002). High levels of materialism have been found to create tension between the individual's orientation toward material possessions and a collective...

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