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Keywords: Perception of innovation
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (4): 429–457.
Published: 09 January 2026
... and emotional factors affect decision-making in innovation contexts. Design/methodology/approach Three between-subjects 2 × 2 experimental studies analyzed the interaction between prior experience and perceived knowledge. Anticipated regret was tested as a mediator, and perception of innovation...
