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Keywords: Perception of media messages
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Journal Articles
The perception of media messages by preschool children
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2017) 18 (2): 121–140.
Published: 19 June 2017
..., it is not possible to generalize the results to all preschool children. Originality/value The study provides an explanation of the perception of media messages by preschool children from a broader perspective, from the children and their parents’ point of view. The child is thus the result of evolutionary...
