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Keywords: Perceptions of debt
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (2): 133–148.
Published: 08 December 2022
...Scot Squires; Henry Wai Leong Ho Purpose While there is a large body of research looking at consumers’ perception of debt, much of this previous research focuses on older generations. Less is known about the perceptions and attitudes toward debt of younger consumers, specifically those from...
