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Keywords: Performance
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (2): 199–217.
Published: 11 July 2018
...Jenna Drenten Purpose Surprise family vacations have become increasingly prevalent in today’s digitally mediated consumer culture. Drawing on a performance-based view of tourism, this paper aims to explore the performance practices and embodied experiences by which young consumers...
