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Keywords: Permissive parenting
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (4): 568–584.
Published: 01 May 2025
... Buying behaviour Mindful buyers Discerning and smart buyers Malaysia Permissive parenting Gen-Alpha, born after 2010, is immersed in advanced technologies and is recognised as an independent consumer (Gupta et al., 2022). Soon, this generation will populate higher secondary schools...
